Magic for a Social Media Age?

Review of Profiles
Just about every magician is using social media, but almost no one seems to have found a way to use it as a theme for a great magic routine (except, perhaps, for Justin Willman). For this, Profiles offers a mentalism routine with several variations that rely on printed cards.

In the first routine, called Catfish, you show six cards that each present a profile of an attractive female. A male spectator freely selects a card and winds up with an unattractive profile. It's mostly a gag and there have been numerous effects with such themes in the past. This one is easy to learn and perform.

Face-book Test?
In the pure mentalism routines, a profile can be freely selected and you can somehow derive the hobbies, country, a key friend and a phone number without apparently seeing the card. Actually, the cards are cleverly marked so you can determine which profile the spectator has selected.

There's minimal memorization and even the phone number can be derived through a straight-forward formula. Just a note, the phone number for a profile who lives in San Francisco is a European number and not one in the United States.

Great Mentalism?
Is this great mentalism? To spectators, there may be no way for you to possibly know the card that they are holding. But it doesn't take much of a deduction to conclude that with only six cards, you may have already memorized the information on them. Just a consideration.

The cards are attractive and should prove to be quite durable. You could, as the ads suggest, carry the cards around in your wallet. An accompanying DVD teaches you everything that you need to know.

Like or Dislike?
So is this the end-all in magic tricks based on social media? It's a bit ironic that a trick about social media has to resort to cards, but given my distaste for magic with smart phones, this is probably about as close as we'll get, for now.
 
More Reading:
Review of The Social Media Deck by Soma
Review of Love Cards
Trick Review: Houdini Book Test
Trick Review: Double Coincidence by Devin Knight and Al Mann